Discovery Broadcasting Academy - Radio Broadcasting Course Curriculum Outline

Discovery Broadcasting Academy uses a curriculum specifically designed for individuals who want to begin a career in Christian radio broadcasting. Discovery Broadcasting Academy solves the Catch 22 of “you can’t get a job without experience, and you can’t get real experience without getting a job.” At Discovery Broadcasting Academy each student is matched with a mentor, a working radio professional, at a radio station in their area. Radio basics and theory are learned through a study at home program. The mentor meets with the student at the mentor’s radio station for the lab work on audio production, on-air work, copy writing, news, commercial and promotional announcement production and much more. You will not spend endless hours in a classroom, but you will get hands on experience, guidance and wisdom from an experienced radio professional in a Christian environment. The student will “learn the ropes,” and make valuable contacts to launch and further their radio careers.

Radio, Then & Now History and evolution of radio Radio vocabulary Introduction to call letters and ratings	The Studio Environment The Radio Studio Working with a Microphone Mic Fright The Audio Console Digital Audio Equipment

Vocal Development How Sound Is Produced Diaphragmatic Breathing Technique Breathing Posture Thoracic Breathing Pronunciation Common Vocal Problems Maintaining a Healthy Voice	Performance Development Developing a Broadcast Delivery Style Vocal Elements Copy Marking Word Usage Language Changes

Commercial Announcing Basic Commercial Structure Analyzing a Commercial Importance of Timing Energy: Hard Sell vs. Soft Sell Ad-Lib Commercials Acting Commercial Voice-Overs Public Service Announcements and Promotional Announcements	Interviewing Types of Interviews Basic Structure of the Broadcast Interview Interview Setting Research and Preparation Preparing Interesting Guest and Topics Developing Interviewing Skills Keeping Control Keeping a Neutral View Talk Radio

News Announcing Determining News Value Newscaster Criteria News Sources Writing Broadcast News	Music Announcing The Duties of the Radio Announcer Developing the Ability to Ad-Lib How to be an effective Music Announcer Radio Program Formats Announcing According to Daypart Announcing for Satellite Radio The Internet Disc Jockey

Sports Announcing Sports Reporting The Sports Anchor Play-By-Play and Play Analysis Sports Talk Host	Specialty Announcing Weather Reporting Financial Reporting Host Selling Voice-Over and Narration Developing Voice-Over-Skills Voice Characterizations

Beginning Your Career Writing your Resume Electronic Resumes Cover Letter Creating your Demo Developing Your Contact List Interviewing for a Job Responding to a Job Offer Unions, Agents and Contracts	Ethical and Legal Issues for Broadcast Performers Codes of Ethical Standards Payola & Plugola Political Coverage Conflict of Interest Privacy Libel and Slander Contest and Lotteries Fairness Doctrine Ethical and Legal Issues for "Online Performers"

Station Management Hierarchal structure of the workplace as applied to radio stations Manager’s duties and responsibilities Cluster Management Organizational structure Operations manager Program Director Sales manager Chief Engineer Human Resources Managers and the community, government, and industry associations The Public File	Programming Programming Formats The Programmer The Program Directors Duties and Responsibilities Programming Clusters Satellite Radio Programming Elements of Programming Music Music Scheduling The Web, Podcast and Blogs The Program Director and the FCC Payola

Sales Commercialization Selling airtime The Account Executive The Sales Manager Radio Sales Tools Retail (direct), Local, and National Spec Spots Objectives of the Buy Prospecting and List Building Selling with and without Numbers Advertising Agencies Rep Companies Nontraditional Revenue Trade-Outs Radio Co-op	News and Sports News and Today’s Radio The Newsroom The All News Station The News Director What makes a Newsperson? Preparing the New Story Organizing the Newscast Radio Network News Radio Sportscast Radio News and the FCC News Ethics Traffic Reports News in Music Radio

Research Who Is Listening? The Ratings and Survey Services Qualitative and Quantitative Data Portable People Meter (PPM) In House Research How Agencies Buy Radio Careers in Research Radio Research Glossary	Promotions The Past and Purpose Practical and Bizarre The Promotion Director/Manager Whom Promotion Directors Hire Types of Promotions Sales Promotions Research and Planning Budgeting Promotions Promotions and the FCC

Traffic and Billing The Traffic Manager The Traffic Manager's Credentials Directing Traffic Billing The FCC and Traffic	Production The Productions Room The Studios Editing Copywriting Announcing Tips Voice-Tracking The Sound Library

Engineering Pioneers Radio Technology Station Classifications Satellite and Internet Radio Digital Audio Broadcasting (HD Radio) Becoming an Engineer The Engineer’s Duties Station Log The Emergency Alert System (EAS) Automation Licenses and Permits	Consultants and Syndicators Consultant Services Program Suppliers Syndicator Services

Each student of Discovery Broadcasting Academy will receive all the required text books, vocal training and audio assignments, plus a state-of-the-art USB condenser microphone with audio interface and digital audio production software. You will use this professional production equipment to practice vocal exercises and audio production assignments at home. You can produce your own podcast to highlight your abilities. All you need is a computer with a USB port. It works with PC or Mac.